Fonts, Colors, Logos: Organize Your Photography Business - Part 4

When I look back at the start of my photography business, I can't help but laugh at my first logo. It was cluttered, loud, and definitely not giving luxury vibes. But hey, we all start somewhere. Over time, I’ve learned that the most impactful branding is often the simplest. (bet you wouldn't guess it was a blue tree with colored birds in it? Why did I choose that? Honestly I have no clue haha)

Simple, polished branding helps your photography business look professional and put together. When people see clean fonts, elegant colors, and a logo that fits your style, they instantly feel like they can trust you. It’s not about looking like everyone else. It’s about having a clear identity that shows you take your business seriously.

Choosing Fonts That Match Your Photography Business

Fonts might seem like a small thing, but they make a big impact. I recommend picking three fonts for your brand. One script font for headings, one serif font for elegance, and one clean sans-serif font for easy reading.

For example, I use Didot for my elegant serif font. It’s very similar to what Vogue magazine uses. It gives a classy feel with its mix of thin and thick lines. My sans-serif font is Champagne and Limousines, which is super easy to read on screens. For my script, I use Quentin. It’s pretty but still legible.

Here are some great font suggestions:

• Sans-serif: Raleway, Montserrat, Neue, Quicksand

• Serif: Didot, Playfair, Baskerville, RoxboroughCF

• Script: Quentin, Artists Script, Apricots, Gistesy

When picking fonts, always choose ones that reflect your brand personality. If your photography business is fun and bold, you might want something playful. If it’s more luxe and elegant, go with classy, timeless fonts.

I love a script in moderation, it does not need to be for every title, I like to use it for emphasis maybe 5% of my text is script. And my biggest pet peeve is a script that I can't read and takes a long time for me to figure that out. You should always make sure any script you choose can be read instantly without head scratching.

Building a Color Palette That Reflects You

Your color palette should come from your work and your style. What colors do you find yourself drawn to when editing photos, styling shoots, or designing your website?

For example, I use blush pinks in a lot of my work. I paired that with white, black, and touches of gold to give a balanced and sophisticated feel. Maybe your work leans more dark and moody. In that case, black, emerald green, and deep jewel tones might be perfect.

A great way to pick your colors is to look at your favorite images. What tones show up again and again? Use those to inspire your color choices. Stick to 4 or 5 colors so your brand looks consistent across your website, social media, and materials.

Creating a Logo That Feels Like You

Your logo is a key part of your brand. But it doesn’t have to be complicated. In fact, the best logos are usually simple. You don’t need clip art of a camera to show that you’re a photographer. Let your name and your design do the talking.

Look at top luxury brands. Most of them use clean typography and minimal design. That’s the vibe we’re going for. If you want something visual, you can add a little icon or monogram. But don’t go overboard. Simplicity wins.

Don’t feel like you have to design your logo from scratch. There are tons of Canva logo templates available that you can customize. I’ve linked a bunch of Canva logo kits below in different color schemes. Pick one that fits your brand and tweak it until it feels right.

Ready-to-Use Canva Branding Kits (available in Photography Business Academy):

• Teal & Neutrals

• Pink & Neutrals

• Green & Neutrals

• Navy & Neutrals

• Black & Rose

• Neutral Tans

• Floral Box

• Floral & Rust

• Purple Paint

• Purple Watercolor

Use these kits as a starting point. You can change the fonts, colors, or icons to match your brand identity.

Pulling It All Together

Now that you’ve picked your fonts, color palette, and logo, it’s time to make everything consistent. Create a simple brand guide for yourself. It can be a one-page sheet that lists your fonts, color hex codes, logo variations, and any design rules.

This guide is one of the most valuable photography business tools you’ll have. It helps you stay consistent across your website, social media, pricing guides, client welcome packets, and more. The more organized your brand visuals are, the more professional your photography business looks.

Branding doesn't have to be overwhelming. Start simple. Refine as you go. Let your photos shine, and build a visual identity that reflects the amazing experience you offer your clients.

Ready to Start Growing Your Business

If you're looking for more guidance, templates, and support, this is exactly what we teach inside Photography Business Academy. We help photographers organize their brand, streamline their photo shoot organization, and grow with confidence.

Come join us and take your branding to the next level!